The simplest answer is ALL kinds. Perhaps a better answer is: the kind that turns a grin…to a smile…to a gasp! Our showcases are filled with beautiful things — things that are rare & exquisite. Things that are brilliantly designed and well made. One-of-a-kind pieces that are distinctive and special. Maybe you’ll find the perfect gift in just a few minutes. Maybe you’ll help us research and design the ring of your dreams. Maybe you’ll swing by for a quick ring cleaning and end up trying on a $150,000 Diamond Riviera necklace. Not a bad way to spend 15 minutes. How are you going to feel? Happy. Happier. Happiest! That’s really what jewelry at Simms is all about.