Simms is committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy outlines how we collect, use, and safeguard the information you provide when using our website and communicating with us. By visiting our website or providing your information in any form, you agree to the terms outlined in this policy.

Information We Collect:

Personal Information: We may collect personal information including your name, email address, mailing address, phone number, and payment details when you make a purchase, book an appointment, submit a web form, or sign up for communications from us.

SMS and Phone Communication: If you provide your phone number and consent to receive text messages from Simms, we collect your mobile number and records of your communication preferences, including any opt-in or opt-out requests.

Website Usage Information: We automatically collect information about your visit to our website, including your IP address, browser type, device information, and pages visited. This information is used to improve the website experience and is not used to identify you personally.

Use of Information:

Appointments and Order Processing: We use your personal information to process purchases, schedule and confirm appointments, communicate with you about your orders or visits, and provide customer support.

SMS and Text Message Communication: If you have opted in to receive text messages from Simms, we may send you the following types of SMS communications:

• Appointment reminders and confirmations

• Follow-up messages related to your visit or purchase

• Notifications about special events, new arrivals, or curated collections

• Responses to inquiries you have submitted via text or web form

You may opt out of SMS communications at any time by replying STOP to any message. See the SMS Terms of Service section below for full details.

Marketing Communications: With your consent, we may send promotional emails or text messages about our jewelry, estate finds, special events, and seasonal offerings. You may opt out of marketing communications at any time.

Website Improvement: We use website usage data to analyze trends, improve our website’s functionality, and enhance your browsing experience.

Information Sharing:

Third-Party Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, sending communications, or fulfilling services. These providers are contractually obligated to use your information only as directed and to maintain its confidentiality.

SMS Consent and Phone Number Data: SMS consent and phone numbers collected for the purpose of SMS communications will not be shared with third parties or affiliates for their own marketing purposes. Your SMS opt-in consent is used solely to send messages from Simms.

Legal Compliance: We may disclose your information when required by law, or when necessary to protect the rights, property, or safety of Simms, our clients, or others.

Data Security:

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Cookies and Tracking Technologies:

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can manage cookie preferences through your browser settings. Opting out of cookies may affect certain features of our website.

Children's Privacy:

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can address it.

Changes to This Policy:

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting to our website. We encourage you to review this policy periodically. The date at the top of this page reflects when it was last updated.

Contact Us:

If you have questions or concerns about this Privacy Policy or how your information is handled, please reach out:

Email:  info@simmsjewelers.com

Website:  simmsjewelers.com

Address:  291 Main Street, Bedminster, NJ 07921

This Privacy Policy was last updated on May 18th, 2026.