Showcases filled with beautiful, rare, and exquisite pieces — brilliantly designed, expertly crafted, and sometimes even one-of-a-kind.
Every item has a story. Every visit holds a surprise and the opportunity for that spontaneous smile to cross your face cause you tried on something that looks and feels just so good.
The Jewels
FOPE
Picchiotti
Founded in 1967 in Valenza, Italy — the heartland of Italian goldsmithing — Picchiotti has spent nearly six decades doing one thing at an exceptionally high level: pairing extraordinary colored stones with setting work that lets each gem be fully itself. The depth of their stone selection is what sets them apart, and it's what keeps Simms returning to the collection season after season. For anyone drawn to colored stones done at the highest level, Picchiotti is the name worth knowing.
Spark Creations
Oscar Heyman
Founded in New York in 1912 by three brothers from Kiev, Oscar Heyman has been making exceptional fine jewelry entirely in-house — design, fabrication, stone-setting, and finishing all under one roof — for over a century. Every gemstone is hand-selected; every piece is built to last generations. It's one of the few houses where the craftsmanship is immediately apparent the moment you pick something up, and that's exactly why it holds a permanent place in the case at Simms.
FOPE has been crafting 18K gold jewelry in Vicenza, Italy since 1929, and their Flex'it collection — a woven gold mesh with a patented invisible spring system — is the piece clients put on and rarely take off. No clasps, no sizing complications; the bracelet, ring, or necklace simply moves with you. Simms has been a devoted advocate for FOPE for years, specifically because it solves a problem most jewelry doesn't acknowledge: that wearability and beauty should never be a trade-off.
Spark Creations has a serious dedication to precision — specifically, the kind of micropavé diamond work that requires a loupe to fully appreciate and a wrist to truly understand. Their colored stone pieces bring that same exactness to vivid sapphires, rubies, and emeralds set with a level of craftsmanship that makes the color sing. For clients who want fine jewelry with real personality, Spark is where we often start.
Gumuchian
Platinum Born
Platinum Born is built around one idea done extraordinarily well: a signature faceted design that catches light from every angle and works equally well with a black dress or a pair of jeans. The versatility is what drew us to the collection — pieces that genuinely coordinate across occasions without trying too hard are rarer than they should be. The range spans necklaces, earrings, rings, and bracelets designed to layer, stack, and live in regular rotation.
Gumuchian is a New York family house now in its third generation, and their work reflects exactly that lineage — botanical, playful, and quietly distinctive in a way that mass production simply can't replicate. For those who want something that feels personal rather than conventional, these are pieces that prompt genuine reactions rather than polite compliments. If you've ever stopped at a case and thought "I've never seen anything quite like that," there's a reasonable chance it was Gumuchian.
Previously Loved
The estate case is where you find what nobody else has — pieces made in eras when every detail was done by hand, because there was no other way. Every piece is evaluated that comes through the door, and selected for quality, character, and the kind of distinctive craftsmanship that isn't often replicated in modern production. These are previously loved pieces with real histories attached, offered at prices that reflect genuine value rather than the premium of something new — and occasionally, if you ask nicely, a story worth hearing.
