Meet Sarah
Sarah Sockolof
Owner, 3rd GenerationHi, I'm Sarah Sockolof, proud third-generation proprietor of a small, community-rooted jewelry shop that my family has poured their hearts into for decades. Carrying on that legacy is something I don't take lightly, and every day I get to continue what my family built feels like a privilege.
My path here wasn't exactly a straight line. I studied political communications at George Washington University and spent years working in TV production before jewelry called me home — and honestly, those experiences shaped the way I connect with people and tell stories, which comes in handy more than you'd think in this business. It turns out that whether you're behind a camera or behind a jewelry counter, it's really all about the people.
When I'm not at the shop, you'll find me on the pickleball court giving it my all (and occasionally winning), unwinding post-game with friends and a well-earned cold drink, and soaking up time with my family. The real heart of my home, though? That's Nicky, my three-legged dog and absolute best friend, who reminds me every day that you don't need everything to be perfect to live your best life.
Nicky
Official GreeterA visit to Simms wouldn’t be complete without the greetings of Nicky, three-legged wonder, and poodle-miniature pinscher-shihtzu-yorkie mutt extraordinaire. At thirteen years young, she still gets around just fine (and only charges a minor fee of ear scratches and belly rubs).